People don’t read ads. People read what interests them – sometimes it’s an ad.
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The AP’s Twitter account was hijacked and used to post the following: “Breaking: Two Explosions in the White House and Barack Obama is injured.” Within a few moments, the stock market took a 1% nosedive, before returning to the norm when it became apparent the account was fake.
A few thoughts and questions:
- Are automated bidders using natural language analysis now? Is some cobbled together sentiment engine marking a tweet from a (usually) trusted source as negative, triggering a precise sale? If so, will we see a rise in noise bots, creating a shadow news economy to screw with competitive holdings?
- Look how liquid the market is: within a couple minutes 1% was gone.
- People are making real business decisions from Twitter. (This blip will likely figure into countless social media presentations for years to come.)
- What will we legislate first: news speed or market speed?
Thoughts? (Via The Atlantic Wire)
Wow..
Mau coba dong :D
(via thetieguy)